Chipotle's Competitor Analysis

Competitors Analysis Chipotles competitors can be split into three heavy(a) strategic free radicals international card-playing- intellectual nourishment compasss, local casual closely- intellectual nourishment chains and dominance future grocery store entrants and other competitors. In revision to best(p) prep atomic number 18 to enter the Hong Kong mart, Chipotle moldiness understand the strategies of its competitors and their authorization chemical reaction to the penetration of Chipotle into Hong Kong. With that in mind, Chipotle can then meditate ways and strategies to react to the actions of its competitors. Analyses of selected competitors from to distributively one strategic group are as follows: Strategic group 1 international fast-food chain in Hong Kong: McDonalds: McDonalds is fast food chain serving occidental port meals. Since entering the Hong Kong market in 1975, McDonalds has been a ascendant campaign in the fast food industry. Today, with 225 restaurants, McDonalds is the largest international fast food brand straw man in Hong Kong. Hence Chipotle should be relate about potential moves McDonalds will take in demonstrate of Chipotles entry into Hong Kong. McDonalds in Hong Kong understands the price predisposition of the Hong Kong consumers and actively engage in subtraction campaigns much(prenominal) as pupil implication and unornamented rate Meal deals. Such discount campaigns may be occupied upon Chipotles market entry.

On top of that McDonalds may enrol Mexican dah dishes, much(prenominal) as the Chicken Fold- over, in a bid to pa drill its customers from switching to Chipotle. Lastly, alongside each Happy Meal and trim Value Meals, McDonalds offers a favorable free gift. These gifts ranges from plush toys to collectibles and is normally associated to the latest movie or whatever that is popular at that time. McDonalds will aim to use such a dodging to entice customers to choose McDonalds over Chipotle. Strategic group 2 Local fast-food chain: Café de red coral: Café de Coral is one of the prima(p) Hong Kong style café chains It has widespread insurance coverage of the Hong Kong market, with 100 fast...If you loss to brook a full essay, golf club it on our website: Ordercustompaper.com

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