Augustine National

Situation Analysis Industry Postoperative hypothermia treatment within hospital setting 60-80% of each postoperative patients are clinically hypothermic Many competing technologies available for treating hypothermia 2 primary categories of engineering science for patient warming- surface warming and subjective warming Competitors in air go around technology arent shortly change in US Warmed hospital blankets, water-circulating blankets, and reflective thermal drapes are other non-air circulating competitors. 21 one gram million operative operations causeed in US every year 1,888 hospitals have 7 or more postoperative beds and perform 80% or 16,801,888 million surgeries Making the patient line up more comfortable and f number up convalescence process are essential concerns of hospital staff Products in the industry are bell sensitive to utility(a) methods Expenditures of $1500 or more are typically subject to hospital committee citation Company Has patent on blankets for Bair Hugger but not the cetacean mammal Augustine medical exam founded by a physician Focuses on research and development Has $500,000 of capital for research, staffing, marting, and facilities Sells by means of distributors rim paid to distributors will be 30% for blower and 40% for blankets Augustines direct cost are $380 for blower and $0.

85 per blanket Trends Pressure to move patients through postop recovery room is higher(prenominal)(prenominal) than ever Doctors want staff using equipment to test and revere of products out front purchasing Other air circulating techno logies are believed to be get in the US ma! rketplace soon Disposable blankets are preferred for whatsis and strong purposes Problem Definition Augustine Medical Inc. must decide amidst a skimming pricing strategy charging a higher price or a penetrating strategy to improver market share. Alternatives Option A- Skimming pricing Strategy Option A Pros Bair Hugger is unique and blankets...If you want to get a full essay, footslog it on our website: OrderCustomPaper.com

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