Colgate-Palmolive :: Oral Hygiene Industry

WS1 CP PaperColgate-Palmolive has been a leader in household and personal cargon proceedss. In 1991 the fellowship planned sweet product launches while planning to venture into new markets (Quelch & Laidler, 2011). The associations plan worked and now the accompany offers products from oral hygiene products to dish slime to dog food. This radical will discuss the companys mission. This paper will also discuss a SWOT analysis which fit to Kotler and Keller (2009) is the everywhereall evaluation of a businesss strengths, weaknesses, opportunities, and threats. MissionA mission recital should be clear and thoughtful. A mission statement should also provide employees with a sense of purpose and direction (Kotler & Keller, 2009). match to Colgate (2011) the companys mission statement is to provide Colgate with a prodigious competitive advantage by reducing total delivered costs, extending technology resources and develop excellence in purchasing, logistics and sour cing processes. The company has been successful in its mission and accomplishing its goals. StrengthsColgate-Palmolive has been a strong force in the oral hygiene industry. The company has many an(prenominal) strengths that have contributed to the companys success. The company has become a world-wide leader with seventy five percent of sales coming from world-wide operations (Colgate, 2011). The company has built strong give away recognition over the years. According to Sekar and Thomas (2008) brand differentiation is now becoming an significant tactic for combating competition in the hostile marketplace. While price is important, brand is also an important influence for consumers (Chain Drug Review, 2010). Another influence is product positioning. Colgate-Palmolive has been successful in positioning their products in stores and displaying more skus than other brands. The company has a focus on new product development and innovation. Products vomit up from oral h ygiene products to pet foods. The company sells high margin products that they are able to produce at a low cost to the company (Datamonitor, 2011). Colgate-Palmolives financial strategy has helped the company to achieve great success. WeaknessesAlthough the company has many strengths the company does have some weaknesses. While the company remains the market leader in Ireland (Checkout, 2008), the company has experienced a mitigate in sales in other European countries (Datamonitor, 2011). This decrease could be the result of less spending on advertising compared to the companys competitors (DeSanto, 2010).