E market paper Essay Example | Topics and Well Written Essays - 1000 words

E market paper - Essay Example This paper focuses on the online fashion shoppers as the target market, and www.net-a-porter.com and http://www.shopstyle.com as the key websites that can meet the needs of the chosen target market. ShopStyle Website has a better communication strategy while Net-A-Porter website has a better structure and appeal to viewers. The Net-A-Porter Group Limited considers itself as the world’s premier online luxury fashion retailer. The market segment in this case is the luxury online fashion shoppers. The Net-A-Porter Group Limited was launched in 2000 and has successfully established itself in market using its luxury brand. The company prides itself in its exceptional pricing and highly effective customer care that has enabled them to remain strong and favoured in the highly competitive fashion market. Their website www.net-a-porter.com is an award winning website presented in a unique way – as a fashion magazine. The luxury fashion company targets online savvy luxury customers, and offers them what they want – customized fashion clothes designed to meet the specific needs of each customer. It focuses on bringing out the best looks of customer. The Net-A-Porter Group Limited provides cutting-edge labels and delivers its products through the worldwide express delivery. Customers find clothes of their choice from the company’s online store, and order whatever they want. The company then delivers them to wherever the customer prefers it to be delivered. The online luxury fashion market segment is a large market because most people who demand luxury products use the internet, and prefer their products to be delivered to their convenient places. The visitors of the company’s website per month are about 2.5 million. That shows that about 83,000 people frequent the website daily. This indicates that the online luxury market