Iscuss the Marketing Process and How It Relates to the Selected Learning Company

Principles of merchandise Assignment Unit 4- Code: F/601/0556 signify 1 1.1 Discuss the market routine and how it relates to the selected learning association. market is the move of chance uponing, anticipating and satisfying customer requirements profitably. (CIM, 2001). trade is in like manner described as a process of planning and performance the conception, pricing and diffusion of ideas, goods and services to create exchange that go out satisfy separate and organisational aims. ( Ameri smoke Marketing Association, 1985) Marketing involves constituteing customer necessitate and requirements, and concussion these needs in a better way than competitors. In this way a company creates loyal customers. The main object glass of marketing is to attach sales. All objectives should consist of SMART. * Specific- State what to be achieved * Measurable- An out fall down that can be measured e.g. how many students willing access Jerome eating place * Achievable-Has the Jerome Restaurant achieved its goal? Is it achievable? * Realistic-Is the objective realistic? Is it manageable to achieve the goals considering the market conditions? * Time- Is there copious time to nab the objective in? Is the deadline sufficient?

Marketing process involves bureau analysis. This analyses the internal and external environment in an effort to identify opportunities to satisfy unfulfilled customer needs http://www.netmba.com/marketing/process/ Once the opportunities have been position the company needs to c ome up with a marketing strategy for their t! ar set forth market. A marketing ripple will be decided which consists of seven elements which help the promotion of a yieldion or service. These seven elements are called marketing mix 7Ps that is to say product, price, place, promotion, people, process and physical evidence. Business must identify the product or service, determine the price and select the distribution melody to reach the customers place. The...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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