Marketting

Marketing is The concept to know your clients necessarily and wants, providing products and services which serves as a solution for clients problem Adam. Marketing Philosophies. (mba-tutorials, n.d.). Flexi gondola automobile has found the customer problem of transportation and the inadequacy of the humans transport government and came up with the innovative service of short-run hire cars. A market is the set of all genuine and potential buyers of a good or service (Kotler, 2010, p.10). So it is important for flexi car to identify their potential customers for the service they operate. As this service go away be only worth(predicate) and worthwhile to only national- city suburbs the beau monde should keep in sound judgement that their relevant markets ar those places, which are highly commercialised, and inner city areas. Marketing is a figure out of creating value and attracting the customer towards that product. an organisational function and a set of processes for c reating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders as specify in Kotler, Brown, Burton Deans and Armstrong (2010).

In order for Flexicar to be a prospering organisation, they must understand this concept of merchandising as it alone does not simply involve interchange and advertising their products, once more argued in Kolter et. al (2010). As trade has changed over the gone years companies like flexicars principal(prenominal) task is to identify the needs and wants of the customers and cater towards thos e in an legal manner. This step is achieved! by flexicar as the marketers have identified that concourse who live in inner city suburbs have slight time in their pass on and work on a tight schedule. So flexicar twist the use your personal Flexicard to door the car, 24/7. No paperwork, no queues, not trip to a depot. (flexicar, n.d.), By offering much(prenominal) convent options flexicar further foresee the requirements of its customers in turning their sidereal day to day needs into...If you want to take a leak a full essay, order it on our website: OrderCustomPaper.com

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