Analysis of the fashion industry, Assignment Example | Topics and Well Written Essays - 2500 words

Analysis of the spurt industry, - Assignment poserFashion weeks held in the US brings in huge amount of money into the countrys reserve. On the other hand, the UK fashion industry is worth 26 billion (Pithers, 2014). Even in the UK, this industry accounts for tall number of jobs. Report states that during the London Fashion Week, more than 100 million of orders atomic number 18 placed.In fashion industry, the market is segmented according to brands, which is generally concerned with creativity involved in the product role and another as per market, which again is determined by price of the product that the consumer is willing to pay.The clothing that are made in factory setting and not by hand are referred as off-the-shelf (RTW). They are also sold in the market in standard sizes (DAveni, 2010). These cloths are manufactured so that consumers can wear them without excessive alteration owing to the standard sizes. On the other hand, diffusion extraction is created by high-end fashion brands or fashion designers. These are secondary merchandises, which are available in the market at lower prices. This helps in increasing sales volume as the customer base becomes wider with dense of the price. By leveraging desirability of the premium ranges, designers successfully tap the market through a band effect (DAveni, 2010).In case of RTW clothes, the buyers needs are taken care of as sizes offered are interchangeable in nature and fit properly to majority of individuals. These clothes hardly require any alteration, which way of life the product is available to consumers at the desired time. Generally, this is followed by all fashion brands at present. The diffusion, on the contrary, is to emergence the consumer base as brands start a secondary merchandise line, which is sold at lower prices than the primal one. There are takers for fashionable merchandises if available at affordable price. The brands are aware of the same, which is why they drop taken the path of